We live in a new world. One where technology tends to drive nearly every portion of our daily lives. Why not let technology take us to our next employer? Why not drop former “traditions” for more innovative ones. Many recruiting experts wonder if the traditional resume hasn’t been replaced. Especially in the age of social sites like Linkedin.
It is true that networking with potential employers has become easier now that we can connect with the world, and specifically with employment professionals. An electronic format makes it much easier for that connection to take place. Should that mean that the style and format changes as well? An interesting fact is that when a hiring manager reads a resume one of the next steps is to search online for social media pages the applicant participates in.
Is an online profile the same thing as an online resume? Many people think that it is. However, there are plenty of differences between the two. Despite the fact that LinkedIn has become widely popular and almost necessary when you’re looking for a job, job seeking still hangs on a static, “offline” resume.
To get hired you should make sure that your online profiles, as well as your resume, highlight you and the skills you posess. For that, you should know in what way are the two different.
Here are A few key differences between the resume and online profile:
* Different purpose
The purpose of a resume is to get an interview and lastly, get hired. The main goal of an online profile like LinkedIn is to network with other people from your industry and help you stay in the loop about what’s happening in your specific skillset.
Your online profile should read like a story of your skills. Make your profile a biography of who you and what how your skills have been shaped by your past experiences. LinkedIn works more like a general overview of all your knowledge, skills and experiences, while a resume should match your competences with the specific job opening you’re sending your resume for.
Some companies utilize an applicant tracking systems (ATS) that looks for the keywords the right candidate should have in his or her resume. Recruiters often use advanced search for keywords in LinkedIn profiles. Choosing the right keywords is much easier in resumes, since every job opening contains plenty of keywords and phrases you can use.
* Details and other information
Resume should contain only details related to the job position you’re applying for. It should be no longer than 2 pages. There is no limit to how long your profile should be. In fact, there should plenty of extra material such as links, videos, presentations or your publications. The Online world offers an excellent platform to brand yourself to a vast world of business minded people. Take full advantage of this
Be careful about your photo selection: it should be a professional headshot, “facebook-like” profile pictures are out of bonds. On LinkedIn, you can also add a background photo to your profile. Choose one that isn’t disturbing and goes well with the industry you work in.
* Focus vs. generality
An online profile should be general. Stating comments such as “Look at what I’ve done in my career so far, this is what I can do and what I know”. Your resume should be saying: “My skills and previous work experiences make me an ideal candidate for you. Here’s how your company will benefit from hiring me.”
Not only should your resume be tailored specifically to each job, you should avoid being too general in your resume. It is important to choose the right wording and structure. Unlike in your LinkedIn profile, your resume should address the hiring manager directly and communicate a different message to the one who reads it.